How COHO Builds Its US Wholesale Prospect Pipeline
Every week, our business development team goes through a systematic process to identify and qualify 100+ wholesale distributor prospects across America:
Our 4-Step Process
- Regional Mapping — Identify one metro area at a time (currently active: Columbus, OH)
- Company Research — Source wholesale distributors, chain retailers, and importers in target industries
- Contact Verification — Verify email addresses and decision-maker contacts
- Personalized Outreach — 60-80 tailored emails per day with logistics value propositions
“Quality beats quantity. We do not blast emails — we research each prospect and tailor our approach to their business needs.”
— COHO Business Development Lead
After completing each metro region, we move to the next — creating a methodical, carpet-coverage approach across all 25+ planned regions.
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